• €3M AdSpend

  • 1000+ newsletter subscribers

  • 1500+ LinkedIn contacts

  • Clients in 30+ industries

I build brands that work – and I’m learning how to build real ownership structures.

Marketing was my entry point. Now I focus on systems, dealflow, and equity.

  • €3M AdSpend

  • 1000+ newsletter subscribers

  • 1500+ LinkedIn contacts

  • Clients in 30+ industries

I build brands that work – and I’m learning how to build real ownership structures.

Marketing was my entry point. Now I focus on systems, dealflow, and equity.

  • €3M AdSpend

  • 1000+ newsletter subscribers

  • 1500+ LinkedIn contacts

  • Clients in 30+ industries

I build brands that work – and I’m learning how to build real ownership structures.

Marketing was my entry point. Now I focus on systems, dealflow, and equity.

I’m Michael – marketing strategist, ads nerd and someone who’s hungry for more.

After spending over €3 million in ads across 30+ industries, I learned how to acquire customers.

Story Image
Story Image

Now, I’m learning how to hold, improve, and eventually own companies. This site documents my journey – from operator to owner.

I’m Michael – marketing strategist, ads nerd and someone who’s hungry for more.

After spending over €3 million in ads across 30+ industries, I learned how to acquire customers.

Story Image
Story Image

Now, I’m learning how to hold, improve, and eventually own companies. This site documents my journey – from operator to owner.

I’m Michael – marketing strategist, ads nerd and someone who’s hungry for more.

After spending over €3 million in ads across 30+ industries, I learned how to acquire customers.

Story Image
Story Image

Now, I’m learning how to hold, improve, and eventually own companies. This site documents my journey – from operator to owner.

Nizeletter – Tools, Tactics & Growth Learnings

Every week, I share tools, strategies, and experiments I’m running – mostly in e-commerce, but always transferable to SaaS, online coaching, or digital products.

You’ll get practical insights, mini-case studies, and tactical systems that actually work – not just theory.

1 email per week. Straight to the point.

1 email per week. Straight to the point.


Many Casestudies

Practical Hacks

Just real results.

Let the work speak for itself.

From €1M+ revenue milestones to ROAS 10x returns, these case studies showcase how we’ve helped founders, coaches, and ecommerce brands level up.

€1M+ Lifetime Revenue with Brand & Funnel Optimization

Through strategic brand positioning, optimized funnels, and paid ad support, we helped Ornamentus surpass €1 million in lifetime revenue.

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80% More Revenue in Q4 & €100K in Just 4 Days

Stryve’s explosive Q4 came from a smart combo of CRO, ad scaling, and launch strategy. Our work led to 80% revenue growth and €100K in just 4 days.

More Details Soon

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After 2 years of collaboration it got sold to Stokke

We collaborated for 2 years and we achieved a constant return on invest of 8-10 on their adspend

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2,500 Leads from only €40K Ad Spend

We built and executed a lead generation funnel that delivered 2,500+ qualified leads for online coach Traivend — while maintaining healthy ad costs throughout the process.

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Daily Profit Growth: From €1K to €6K/Day

We created a whole e-commerce funnel with upsells, Emails marketing flows and landingpages. We are scaling this brand at the moment and are aiming for 500 k profit per month.

More Details Soon

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1,2 Mio CHF per year with a ROAS of 5

We worked for 2 years with Mara Vital and scaled their Meta ads. We parted ways this year, because the group is controlling their own agency. We will drop by every now and then to help out.

More Details Soon

More Details Soon

What others say about working with me

People I’ve worked with value the clarity, consistency, and results I bring to the table. Here’s what they have to say about the experience of working together.

Auf die Optinize ist immer Verlass. Sie denken mit und halten Deadlines, die wir vergessen würden. Seit 2 Jahren arbeiten wir zusammen und erzielen im Schnitt 700.000 CHF Umsatz im Jahr über Meta Ads.

Mara Shops GmbH

Shop Owner

Auf die Optinize ist immer Verlass. Sie denken mit und halten Deadlines, die wir vergessen würden. Seit 2 Jahren arbeiten wir zusammen und erzielen im Schnitt 700.000 CHF Umsatz im Jahr über Meta Ads.

Mara Shops GmbH

Shop Owner

Auf die Optinize ist immer Verlass. Sie denken mit und halten Deadlines, die wir vergessen würden. Seit 2 Jahren arbeiten wir zusammen und erzielen im Schnitt 700.000 CHF Umsatz im Jahr über Meta Ads.

Mara Shops GmbH

Shop Owner

I really enjoyed working with Michael. We didn’t need another service provider – we needed someone who brings ideas into our team. Michael constantly brought innovation and was the perfect sparring partner.

Sven Schumann

Head of E-Commerce, Stryve

I really enjoyed working with Michael. We didn’t need another service provider – we needed someone who brings ideas into our team. Michael constantly brought innovation and was the perfect sparring partner.

Sven Schumann

Head of E-Commerce, Stryve

I really enjoyed working with Michael. We didn’t need another service provider – we needed someone who brings ideas into our team. Michael constantly brought innovation and was the perfect sparring partner.

Sven Schumann

Head of E-Commerce, Stryve

Optinize completely repositioned my product. It helped me escape the price war. My average order value went from €25 to €68, making me profitable on the first purchase.

Amar

Gründer von Schlafonin

Optinize completely repositioned my product. It helped me escape the price war. My average order value went from €25 to €68, making me profitable on the first purchase.

Amar

Gründer von Schlafonin

Optinize completely repositioned my product. It helped me escape the price war. My average order value went from €25 to €68, making me profitable on the first purchase.

Amar

Gründer von Schlafonin

  • Super Kommunikation, klares Vorgehen, starker Partner.
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    Robert M.
  • Hilft schnell und professionell bei allen Fragen zu Meta-Ads.
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    Martina G.
  • Gute Tipps, Umsetzung hat das Geld direkt reingebracht!
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    flemkepaetkauag
  • Perfekte Betreuung wie immer
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    Friedrich P.
  • Schnell und unkompliziert Hilfe bekommen – gerne wieder.
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    islandhoppercv

Live consulting snippet – How I think and structure growth

Want to work together, talk, or just connect?

Looking for a podcast guest who delivers – not just talks?

I'm not here for generic growth hacks. With €3M in ad spend managed, 1000 newsletter subscribers, 1500 LinkedIn connections, 400 YouTube followers, and a strong B2B network in Germany (via BNI), I bring reach, depth, and real business insight.

Why paid ads often underperform – and how to make them truly profitable

How founders can escape chaos and build real systems

From agency life to equity deals: lessons from the inside

The operator-to-owner transition – documented and de-hyped

© Copyright 2025. All Rights Reserved by Michael Kaschinski

© Copyright 2025. All Rights Reserved by Michael Kaschinski

© Copyright 2025. All Rights Reserved by Michael Kaschinski